Old Spice: "The Man Your Man Could Smell Like"

December 8, 2010

James G. Moorhead, North America Marketing, Brand Manager Old Spice, The Procter & Gamble Company (P&G), highlighted how Old Spice used social media and the digital environment to engage with consumers on a deeper level, ultimately regaining a strong relevancy with young men and garnering one of the greatest successes for the brand yet.