| |
 

How Creativity Re-Energized the Fisher-Price Brand

December 5, 2012

Lisa Mancuso, senior vice president, marketing, Fisher-Price, discussed how Fisher-Price refreshed its brand through new TV commercials, digital assets, and packaging.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):
Password: