Lowe's Creative Ideas: Engaging and Inspiring DIYers in a Digital and Social World | ANA Topics | ANA

Lowe's Creative Ideas: Engaging and Inspiring DIYers in a Digital and Social World

Sandy Culver, Consumer Marketing Director, Creative Ideas, Lowe's, discussed how Lowe's Creative Ideas multi-channel franchise utilizes the social space in order to help DIYers with their creative home improvement needs.