Activision Builds Buzz and Community Through Gaming and Social Media | Event Recaps | All MKC Content | ANA

Activision Builds Buzz and Community Through Gaming and Social Media

Jonathan Anastas, vice president, global head of digital and social media, Activision, discussed how Activision successfully leverages social media to build fans and engagement, and provided details from their most recent and exciting event for the launch of Call of Duty XP.