Corning Case Study: A Day Made of Glass | Event Recaps | All MKC Content | ANA

Corning Case Study: A Day Made of Glass

Lisa A. Burns, director, corporate marketing and branding, corporate communications, Corning Inc., and John Mannion, EVP, director of client relations, Doremus, discussed the creation of an internal video that went unexpectedly viral in 2011 and earned over 20 million views online.