FedEx Launches an Integrated Campaign to Optimize Multiple Digital Channels | ANA Topics | ANA

FedEx Launches an Integrated Campaign to Optimize Multiple Digital Channels

Dennis Shirokov, marketing manager, FedEx, and David Skinner, SVP, client solutions/account management, [x+1], discussed how FedEx created its first end-to-end interactive campaign which leveraged multiple channels to provide an optimized online experience.