| |

Embracing Transparency and Mystery: ‘The Most Interesting Man in the World’

May 10, 2012

Kersten Rivas, managing director, Euro RSCG, discussed the insights behind Dos Equis’ “most interesting man in the world” campaign.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):

Relevant Topics