Lessons from the Juice Wars
March 20, 2013
In its most important decision on the substantiation doctrine in years, the FTC dealt a harsh blow to POM Wonderful and disappointed an enforcement staff that wanted tougher rules. Bill MacLeod, partner at Kelley Drye & Warren LLP, and Adam Newton, associate general counsel — associate director at The Procter & Gamble Company, discussed a case in which a divided FTC argued over whether and how well the brand tailored its claims to match the evidence it had.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.