Analysis of FTC's Revised Green Marketing Guidelines: A Focused and Balanced Approach to Environmental Marketing Claims | ANA Topics | ANA

Analysis of FTC's Revised Green Marketing Guidelines: A Focused and Balanced Approach to Environmental Marketing Claims

John Feldman, partner, Reed Smith LLC, and James Dudukovich, marketing counsel, Coca-Cola North America, sifted through the new FTC Green Guides and analyzed them in hypothetical situations.