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Unilever's Sharpened Focus: Hellmann's Case Study

November 9, 2010

Ryu Yokoi, Brand Manager, Unilever, Sarah Kostecki, Account and Marketing Director, Ogilvy & Mather, and Jeffrey Bowman, Director, OgilvyCulture, discussed how Hellmann's used a general market idea in 2009 to reach the Hispanic community.

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