Post Honey Bunches of Oats Cereal Leverages Hispanic Marketing to Break Through the Cereal Ceiling
November 8, 2011
Mike Foley, brand manager, U.S. Hispanics and export, Post Foods, LLC and Steven Wolfe Pereira, executive vice president and managing director, MV42°, discussed the three “pillars of success” that helped Honey Bunches of Oats become the number one ready-to-eat cereal with Hispanic consumers.
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