How to Listen to, Engage, and Develop Content for Multicultural Audiences on Social Media | Hispanic Consumers | Multicultural | Consumer | ANA

How to Listen to, Engage, and Develop Content for Multicultural Audiences on Social Media

Joe Kutchera, multicultural digital marketing advisor and author of Latino Link, Building Brands Online with Hispanic Communities and Content, discussed how to identify Latino, African-American, and Asian influencers online and develop culturally customized content that attracts your target audience to social platforms and retail stores.