How AT&T Employs a 360-Degree Approach to Its Multicultural Marketing | Hispanic Consumers | Multicultural | Consumer | ANA

How AT&T Employs a 360-Degree Approach to Its Multicultural Marketing

Marketing leaders from AT&T shared how it uses a 360-degree approach to its multicultural marketing programs by employing traditional media, digital, social, and music. Examples of its culturally-relevant, celebrity-driven campaigns were also shared.