Black Still Matters in Marketing: Why Increasing Your Cultural IQ is Critical to Your Company and Your Brand | African-American Consumers | Multicultural | Consumer | ANA

Black Still Matters in Marketing: Why Increasing Your Cultural IQ is Critical to Your Company and Your Brand

Pepper Miller, president, The Hunter-Miller Group, author, Black (Still) Matters in Marketing, provided insights to marketers on how they should be approaching black audiences both professionally and personally.