Debate: Cross-Cultural vs. Multicultural Marketing
October 29, 2012
Gilbert Davila, chair of the ANA Multicultural Marketing & Diversity Committee, led a discussion with Jeffrey Bowman, cross-cultural practice lead, OgilvyCULTURE, and Fay Ferguson, co-CEO, Burrell Communications Group, on the value of cross-cultural marketing compared with traditional multicultural marketing.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.
