How Vail Resorts Engages Users Through a Robust Mobile and Social Strategy | ANA Topics | ANA

How Vail Resorts Engages Users Through a Robust Mobile and Social Strategy

David R. Mitchell, vice president, creative at SapientNitro, described Vail Resorts’ EpicMix. This online and mobile app lets skiers and riders track their activity on the slopes, upload information onto a dashboard, and share their journey across their social networks.