March 22, 2011
Sherri Maxson, director interactive, U.S. Cellular Corporation, and Bob Skwarek, brand manager, U.S. Cellular Corporation, shared a case study on how the brand built its social team using employee volunteers.
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May 14, 2013
Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience
May 7, 2013
Driving Efficiency and Cost Savings Through Corporate Trade
May 7, 2013
Elevating the Role of Marketing Procurement
May 7, 2013
How the Largest Collective Bargaining Agreement in the Entertainment Industry Affects Marketers
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Miles Nadal: Perspective from an Agency Holding Company Leader
May 6, 2013
Precision Marketing + Big Data = Lower Costs, Higher ROI
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