Unilever’s AXE Brand Successfully Goes Local | ANA Topics | ANA

Unilever’s AXE Brand Successfully Goes Local

In this case study, David Rubin, brand building director, hair U.S., Unilever, and Amish Tolia, co-CEO and founder, Apparel Media, discussed how they successfully engaged AXE Hair’s target demographic through t-shirt sponsorships on college campuses.