| |

Oscar Mayer Taste-a-Monials Case Study: Turning Sampling into Sentiment

November 29, 2012

Beth Goeddel, marketing director, Kraft Foods, Inc., and Sarah Hofstetter, president, 360i, shared how Kraft’s “Oscar Mayer Taste-a-Monials” campaign turned sampling into sentiment overnight by tapping into social media and mobile to yield extremely powerful results.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):