| |
 

Mattel, Inc. Case Study: Interactive Television

January 27, 2011

Traci Kondo, media manager, Mattel, Inc. shared a case study on the Barbie Channel and discussed Mattel, Inc.'s experiences using interactive television.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):
Password:

Relevant Topics