January 27, 2011
Traci Kondo, media manager, Mattel, Inc. shared a case study on the Barbie Channel and discussed Mattel, Inc.'s experiences using interactive television.
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May 14, 2013
Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience
May 7, 2013
Driving Efficiency and Cost Savings Through Corporate Trade
May 7, 2013
Elevating the Role of Marketing Procurement
May 7, 2013
How the Largest Collective Bargaining Agreement in the Entertainment Industry Affects Marketers
May 7, 2013
Miles Nadal: Perspective from an Agency Holding Company Leader
May 6, 2013
Precision Marketing + Big Data = Lower Costs, Higher ROI
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