The Effectiveness of Branded Integrations: Experimenting with Biometrics to Generate Best Practices | ANA Topics | ANA

The Effectiveness of Branded Integrations: Experimenting with Biometrics to Generate Best Practices

Christine Kubisztal, manager, media strategy and service, Walgreen Company, and Michael Teicher, executive vice president, Warner Brothers Domestic TV Distribution, discussed how they use state-of-the-art neuroscience research to measure the effectiveness of branded integrations.