The Effectiveness of Branded Integrations: Experimenting with Biometrics to Generate Best Practices
January 27, 2011
Christine Kubisztal, manager, media strategy and service, Walgreen Company, and Michael Teicher, executive vice president, Warner Brothers Domestic TV Distribution, discussed how they use state-of-the-art neuroscience research to measure the effectiveness of branded integrations.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.