Activision: Content Collaborations—Growing ROI Through the New Co-Marketing Partnership Philosophy
July 28, 2011
Geoff Carroll, Global Brand Director, Call of Duty, Activision, Dan Shaffer, Lead-Partnerships, Call of Duty, Activision, and Amy Stetter, VP, Media & Engagement, Activision, discussed their successes with the Call of Duty video game through a co-marketing partnership with the Jeep brand.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.
