Demystifying Programmatic Buying
October 7, 2014
Michael Green, director of research at AudienceScience, shared how programmatic buying works through an agency trading desk and the questions every digital media team should be able to answer about its programmatic buys.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.