Optimizing Media Spend Allocations
June 28, 2011
Wes Nichols, co-founder and CEO of MarketShare, a leading industry cross-media analytics solutions provider, provided thoughts on objectively optimizing marketing and media resources.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.