June 28, 2012
Ric Peralta, CEO, ATTIK, and Patrick Kiss, managing director and partner at Butler, Shine, Stern & Partners, discussed how creativity and procurement can not only co-exist but can thrive together.
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Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience
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Random House Publishing: John Grisham Facebook Case Study
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Driving Efficiency and Cost Savings Through Corporate Trade
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Elevating the Role of Marketing Procurement
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How the Largest Collective Bargaining Agreement in the Entertainment Industry Affects Marketers
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Miles Nadal: Perspective from an Agency Holding Company Leader
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