Integrating Brands with Entertainment: Dr. Oz Show and Walgreens | Event Recaps | All MKC Content | ANA

Integrating Brands with Entertainment: Dr. Oz Show and Walgreens

Christine Kubisztal, director, media services, Walgreens Company, and Gary Hoffman, firector, Liquid Thread, discussed how Walgreens partnered with The Dr. Oz Show to improve their credibility and engage with consumers.