Add Value and Educate from Within: How Coca-Cola’s Mobile Center of Excellence Keeps Them Best-in-Class

June 13, 2012

Chris Bigda, connections planning and investment, media and interactive, The Coca-Cola Company, Dorrian Porter, founder and chief executive officer, Mozes, and Tara Scarlett, senior manager, CRM and precision marketing, The Coca-Cola Company, spoke about how Coca-Cola uses its mobile center of excellence to educate and inspire the organization about mobile marketing.