June 12, 2012
Natasha Hritzuk, senior director of global insights and analytics, Microsoft Advertising, discussed how incorporating more emotional content into mobile campaigns can improve the effectiveness of shopper marketing.
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Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience
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Driving Efficiency and Cost Savings Through Corporate Trade
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Miles Nadal: Perspective from an Agency Holding Company Leader
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Precision Marketing + Big Data = Lower Costs, Higher ROI
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