Experts Roundtable on Mobile’s Impact on the Future of Video and TV | Social Media | Media Channels | ANA

Experts Roundtable on Mobile’s Impact on the Future of Video and TV

Tom Wheeler, managing director, Core Capital Partners, Jonathan Carson, CEO, digital, Nielsen, Louis Gump, VP, mobile, CNN, and Tara Scarlett, senior manager, CRM and precision marketing, The Coca-Cola Company, discussed the future of mobile and the need for improved measurement.