A Day in the Life of a Media Consumer
June 13, 2012
Jonathan Carson, CEO, digital, Nielsen, B. Bonin Bough, vice president, global media and consumer engagement, Kraft Foods, Geoffrey Handley, co-founder and chief marketing officer, The Hyperfactory, Christopher Reynolds, executive director, analytics, Condé Nast Research & Insights, and Nick Shore, senior vice president, strategic insights and research, MTV Networks, discussed mobile trends, measurement, and usage.
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