Marketing and Mobile Application Integration Case Study: Brooklyn Nets and Barclays Center
April 30, 2013
Jayne Bussman-Wise, digital director at Brooklyn Nets and Barclays Center, and Tobias Dengel, chief executive officer of WillowTree, discussed two apps developed for the opening of the Barclays Center that aim to enhance user and fan experiences while driving the core business.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.