Coca-Cola: Transforming Experience through Mobile
March 30, 2011
Chris Bigda, media and interactive manager, The Coca-Cola Company, and John Ohara, associate media director, MediaVest, discussed how Coca-Cola is using mobile technology to explore gaming, location-based deals, and in-store shopper marketing.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.