Virgin Mobile Presents: The Monster Ball Tour Starring Lady Gaga | Event Recaps | All MKC Content | ANA

Virgin Mobile Presents: The Monster Ball Tour Starring Lady Gaga

Ron Faris, director, brand marketing & experiences, Virgin Mobile USA, and Dorrian Porter, chief executive officer, Mozes, discussed Virgin Mobile's sponsorship of Lady Gaga's 2010 tour and how the brand used mobile to support it.