Mike and Ike and Hot Tamales Give Consumers a Sweet Tooth with Mobile Marketing Promotions
January 31, 2012
Donald Houston, senior brand manager, Just Born, Inc., discussed Just Born’s “Sweets and Beats” promotion which sought to raise brand awareness and increase purchases by incorporating QR codes on product packaging to drive mobile traffic to their branded micro-site.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.