Mike and Ike and Hot Tamales Give Consumers a Sweet Tooth with Mobile Marketing Promotions | Mobile | Media Channels | ANA

Mike and Ike and Hot Tamales Give Consumers a Sweet Tooth with Mobile Marketing Promotions

Donald Houston, senior brand manager, Just Born, Inc., discussed Just Born’s “Sweets and Beats” promotion which sought to raise brand awareness and increase purchases by incorporating QR codes on product packaging to drive mobile traffic to their branded micro-site.