American Express Provides a Virtual Wallet for Consumers with Mobile | Shopper Marketing | Media Channels | ANA

American Express Provides a Virtual Wallet for Consumers with Mobile

Jason Alexander, vice president of product planning, enterprise growth, American Express Company, and Courtney Kelso, vice president, enterprise growth strategy, American Express Company, discussed how they are entering the mobile payment realm with Serve, their new mobile payments online platform that allows consumers to spend, send, and receive money via mobile.