April 21, 2011
Adrian Parker, director, Social Media at RadioShack, discussed how the brand's focus on innovation led to successful and unique partnerships with various social media platforms.
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Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience
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Random House Publishing: John Grisham Facebook Case Study
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Driving Efficiency and Cost Savings Through Corporate Trade
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Elevating the Role of Marketing Procurement
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How the Largest Collective Bargaining Agreement in the Entertainment Industry Affects Marketers
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Miles Nadal: Perspective from an Agency Holding Company Leader
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