MillerCoors’ Path from Idea to Commercialization in Launching Two New Brands
April 23, 2013
Scott Meek, director, brand innovations at MillerCoors, and Andrew Zrike, manager, new product innovations at MillerCoors, discussed MillerCoors’ journey from idea to commercialization in launching the brand’s newest beverages, Third Shift and Redd’s Apple Ale.
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