Survey: What Sets B2B Marketing Leaders | Event Recaps | All MKC Content | ANA

B2B Marketing Leadership Study

Matthew Egol, vice president, consumer, media and digital practice at Booz & Company (N.A.) Inc., and Bill Stabile, senior director, brand and marketing communications at Siemens Corporation and chair of the ANA Business-to-Business Marketing Committee, debuted findings from a new B2B Marketing Leadership Study whose objective was to determine what sets B2B marketing leaders apart across industry sectors.