B-to-B Marketing Leadership Study
August 26, 2010
Matthew Egol, vice president, consumer, media and digital practice at Booz & Company (N.A.) Inc., and Bill Stabile, senior director, brand and marketing communications at Siemens Corporation and chair of the ANA Business-to-Business Marketing Committee, debuted findings from a new B-to-B Marketing Leadership Study whose objective was to determine what sets B-to-B marketing leaders apart across industry sectors.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.