B2B Social Media and the Dynamics of Peer Influence | Event Recaps | All MKC Content | ANA

B2B Social Media and the Dynamics of Peer Influence

Josh Bernoff, vice president and principal analyst at Forrester Research, Inc., described the four-step IDEA process B2B marketers can use to tap into customers: identify mass influencers, deliver social customer service, empower customers with mobile information, and amplify fan activity.