How U.S. Brands Are Mobilizing Their Marketing for 2011

December 10, 2010

Peter Johnson, vice president, Marketing Intelligence and Strategy, Mobile Marketing Association, Jay Dark, manager of mobile, Digital Strategy Group, Hewlett-Packard Company, and Arlene Villanueva, global media director, Intel Corporation and ANA West Coast Media Committee Chair, discussed the findings of an ANA/Mobile Marketing Association survey on mobile marketing.