3M Drives Marketing ROI Through Personalized Content Programs and Multichannel Buyer Engagement

January 23, 2014

Raj Rao, vice president of global eTransformation at 3M, and Joe Rohrlich, vice president of client success at Bazaarvoice, discussed the world-class marketing tools 3M is deploying for SEO, marketing automation, buyers’ reviews, responsive design, and dynamic content personalization, and how these are allowing faster response to empowered customers.