Predicting Customer Behavior Through Analytics
January 23, 2014
David McGuire, director of social media insights and target scoring at Dell Inc., and Dr. Ramesh Rajagopalan, decision scientist lead at Dell Inc., described the methods they used when working with business units and regional marketing teams to identify customers and contacts who were likely to move through the purchase funnel if treated with the right marketing touches.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.