March 13, 2013
Elliot Lum, vice president, strategic marketing at Columbia Records, discussed the company’s research efforts to determine the ROI of music in television commercials.
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May 14, 2013
Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience
May 7, 2013
Driving Efficiency and Cost Savings Through Corporate Trade
May 7, 2013
Elevating the Role of Marketing Procurement
May 7, 2013
How the Largest Collective Bargaining Agreement in the Entertainment Industry Affects Marketers
May 7, 2013
Miles Nadal: Perspective from an Agency Holding Company Leader
May 6, 2013
Precision Marketing + Big Data = Lower Costs, Higher ROI
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