March 13, 2013
Elliot Lum, vice president, strategic marketing at Columbia Records, discussed the company’s research efforts to determine the ROI of music in television commercials.
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Dec 4, 2013
Anheuser-Busch InBev Drives ROI Through Real-Time Content and Social Marketing
Dec 4, 2013
Coca-Cola Drives Real-Time Marketing Through Content, News, and Social Experimentation
Dec 4, 2013
Hasbro: Brand Relevance in "Right Now" Moments
Dec 4, 2013
MasterCard’s ‘Conversation Suite’ Centralizes Real-Time Social Conversations
Dec 4, 2013
MINI Motors Incites Passion with Real-Time Content Marketing
Dec 4, 2013
Nestlé Purina’s Approach to Real-Time Customer Service and Content Marketing
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