Five Lessons from Five Years: What the 2012 Presidential Campaign Can Teach Marketers About Big Data | Customer Service & Relationship Management | Brand | ANA

Five Lessons from Five Years: What the 2012 Presidential Campaign Can Teach Marketers About Big Data

Joe Rospars, co-founder and creative director at Blue State Digital and chief digital strategist at Obama for America, and Stephen Muller, associate vice president of strategy at Blue State Digital and director of video at Obama for America, discussed the campaign’s winning digital strategy.