Sony/Columbia Records Strikes a Chord Across Generations
January 31, 2012
Elliot Lum, vice president, strategic marketing, Sony/Columbia Records, provided insight on how the company reaches multiple generational groups through social media, partnership marketing, and celebrity talent.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.