Building Brand Value at Southern Co: Official Energy Company of the PGA TOUR | ANA Topics | ANA

Building Brand Value at Southern Co: Official Energy Company of the PGA TOUR

Mary Story, manager, advertising and marketing communication, Southern Company, and Rhonda Zahnen, principal, The Richards Group, discussed how the company built brand value and positioning through the activation of a long-standing partnership with the PGA TOUR and through honoring one of golf’s most respected players.