July 26, 2011
Lisa Holladay, national manager, brand experience marketing, Mercedes-Benz USA, discussed their brand event marketing partnerships and how they have seen success in sponsoring fashion on a global level.
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May 14, 2013
Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience
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How the Largest Collective Bargaining Agreement in the Entertainment Industry Affects Marketers
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Miles Nadal: Perspective from an Agency Holding Company Leader
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Precision Marketing + Big Data = Lower Costs, Higher ROI
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A Movement, Not a Message: Creating Real Momentum in Positioning Your Brand
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American Express Engages Employee Diversity Networks to Drive Growth
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